Siemens Showroom

When light and acoustics form a unity

For the redesign of the 340db2 large exhibition space at the BSH site in L46hne, a well-thought-out overall concept was created, combining openness, functionality, and atmosphere. The aim was to make the innovative strength and high quality of the presented brands experiencable through an architecturally sophisticated environment.

Molto Luce was responsible for planning and implementing an integrated lighting and acoustics solution. The focus is a freely floating ceiling in the room with dynamic wave optics, which is not only acoustically effective but also creates an exciting visual contrast to the structured exhibition. It forms the spatial backbone of a concept that equally emphasizes communication, brand impact, and the quality of stay.

Despite demanding architectural conditions— including a non-quadratic room geometry—the concept was realized precisely. The additional integration of an emotionally designed cafeteria completes the usage concept and underscores the homely character of the overall space.

The convincing implementation is demonstrated by positive feedback:

"The ceiling concept combines the most modern design and innovative light & acoustics design into a real highlight of our showroom and gives it a particularly high-quality character."

53 Katja Wendel, Marketing Director Siemens Household Appliances Central Europe

We look forward to contributing our expertise to the unique atmosphere of this showroom — and to uniting design, sound, and light in perfect harmony.